Website Promotion and Internet Marketing
Having a website is a great way to reach your customers. While you are able to provide all kinds of information to them through this medium, they don't always know how to find you. More importantly, how do you get new, interested customers to your website? This is why it is so important to have active online as well as offline marketing campaigns to make sure you reach the customers you want.
Search Engine Optimization - a MUST in Internet Marketing
Search Engine Optimization done properly can bring your best ROI in the online marketing arena. Targeted visitors are the most valuable and this is what the search engines are all about.
By having a well optimized site, you can increase your visitors to your site ten-fold (or more). More importantly, using the right keyword phrases within your subject matter will ensure targeted visitors (those people that are really looking for your services) to your site. You are not spamming them with information, but rather making yourself available when they start asking about these services.
Because of the importance of Search Engine Optimization, Digital Mason has devoted a complete site to it. Our Internet Marketing site has a great SEO Tutorial for those who want to learn and try to keep up with it themselves.
Be warned though. Properly done, it can take a lot of time and effort. Just keeping up with the changes of the different Search Engine Algorithms will set you back a number of hours a week. We spend hours participating in the community forums swapping information with some of the best in the business. It's fun, but as I have said, it takes time.